Smirnoff
New energy and style for a global brand
In 2001, Smirnoff sold nine million cases. In 2009, it sold 25
million. In less time than that, Smirnoff ascended from its place
as the No. 3 vodka in the world to become not only the No. 1 vodka,
but the world's No. 1 spirit. How did Landor contribute to
Smirnoff's transformation? With brand strategy, brand architecture,
packaging design, look and feel, iconography, innovation, and
activation.