Secret brand vision experience
A brand’s future meets the future of brand experience
Secret needed a way to exhibit its recent work and long-term
brand vision at the 2011 annual P&G Beauty State of Design
Review. In the past, brands typically presented beautiful shelf
displays and printed materials, but we wanted to tell Secret’s
story in a different way. We imagined and then built an interactive
future shopping experience that allows users to navigate product
choices, make selections, and visualize future possibilities for
the brand. Our interactive table experience was highly acclaimed
and has inspired ways to evolve the brand and the Secret shopping
experience