Landor Brandfeed: Inside Out Branding
Through internal brand engagement, Hawaiian
Telcom created a shared sense of purpose for its employees
and a pledge to offer a distinctly Hawaiian service to its
customers. The result? The company is emerging from Chapter 11 and
was named one of the 2010 Best Places to Work in Hawaii by
Hawaii Business magazine.
Brand diagnostic: How well has your organization internalized
its brand? Take our
quiz to find out (PDF, 418 kb)
Always on. Experience more of the Hawaiian Telcom brand via
its YouTube
channel.
About the Landor Brandfeed
The Brandfeed is a free webinar series produced by Landor
Associates, featuring a variety of topics related to branding.