Landor Brandfeed: Frenemy Brands: National vs. retailer brands
Senior insights manager Samar Birwadker shared his
perspective on the struggle between national/CPG brands and
retailer-owned brands, as well as best practices for both
sides.
To read more on this topic see Samar's article “
Store brands vs. national brands: Strategies for success.”
About the Landor Brandfeed
The Brandfeed is a free webinar series produced by Landor
Associates, featuring a variety of topics related to branding.