Walter’s Little Black Book

March 29, 2012

Landor staff
“My fellow designers and I have put together this little black book together so that we might share with you the pleasures of those sights and tastes of San Francisco that some of us particularly enjoy.”

Walter Landor’s Little Black Book wasn’t filled with the names and numbers of the brand man and legendary host’s famous party guests—it was a custom guide to the City by the Bay.

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Former Landor designer Sean King guesses the book dates from the 1960s, a time when our San Francisco headquarters floated on the Bay in a renovated ferryboat, the Klamath.

Each page is distinctly illustrated, customized by a different designer.

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From the book's introduction:

My fellow designers and I have put together this little black book together so that we might share with you the pleasures of those sights and tastes of San Francisco that some of us particularly enjoy. It is by no means conceived as a complete guide but rather as a personal aid to your enjoying the city the way we do—perhaps as a momento after you leave.

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We hope you’ve enjoyed looking through these pages as much as we’re sure the dignitaries, movie stars, and our visiting clients surely loved this beautiful book—and their trips to San Francisco.

All photography by Michael Friel, Landor.

Category: Identity & designTags: Walter Landor
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