AdvExpress Italia: Hayes Roth on the current challenges of brand building
July 10, 2012
Mindy RomeroDirector, Public Relations,
based in Landor
New York
On a recent visit to Landor’s Milan office, Hayes Roth, chief
marketing officer, took some time to meet with AdvExpress to
discuss the current challenges and opportunities for brand
building.
Category: Brand strategy & positioning