Perspectives 2013 

Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.

In his third book, Allen Adamson discusses challenges faced by today's biggest brands, from Apple and General Mills to Lady Gaga and Jay-Z. Read an excerpt here.

Did you know you can now download some of Landor’s best writing to your iPad?

In Lifestyle Brands, Antonio Marazza and Professor Stefania Saviolo explore ways in which some brands inspire devoted ambassadors, and propose methods for creating a brand that inspires obsession.

This Landor-authored chapter introduces the key ideas of branding and lays out the steps of a comprehensive branding program (McGraw-Hill, 2010).

Many Chinese organizations find themselves facing serious branding issues. Using real-life examples, Franco Xu offers practical advice to companies encountering an intensely competitive marketplace as China becomes more brand conscious.

Based on Allen Adamson's experience and interviews with senior marketing leaders, BrandDigital examines the way top brands are embracing digital technology while staying true to basic branding principles.

BrandSimple identifies key steps that all members of an organization can take to ensure the success of their brand when engaging with customers in a world of communication overload.