Here at Landor Hamburg,
everything we do is based on a set of principles we call the Four
Every business is a people business.
That’s why we see ourselves as the partners of our clients, not
just their branding team. We want to know them and understand their
needs. What challenges and barriers do they face? What are their
goals, and how can we help them succeed? Our clients know they can
count on us, and we pride ourselves on being there for them.
To develop brand solutions that are
compelling, relevant, and differentiated, we need a deep
understanding of the markets our clients operate in and the
customers they seek to reach. In this context, historical
background and heritage can be as important as current trends and
drivers in helping us anticipate and address market change.
Recognizing and developing the unique
idea behind a brand and its value proposition lies at the core of
Landor’s business. It calls for creativity, intuition, and
innovation–the qualities we’ve built our reputation on. At this
crucial stage, an insight can blossom to its full potential and
become a true competitive edge in the marketplace.
Even the best ideas are only as good
as their implementation. That’s why we work consistently to bring
the brand idea to life, across all touchpoints, for all audiences.
Every customer journey is dynamic and influenced by a multitude of
factors. To keep pace with our changing world, a brand experience
has to be continually monitored, evaluated and refined.
© 2011 Landor Associates. All rights