Thomas Ordahl is senior director of strategy in the New York
office of Landor Associates where he leads corporate brand efforts
for a broad spectrum of clients including Citi, Merial, Sharp
Electronics, and TMX Group. He has 15 years of experience working
with leading organizations to build powerful brands.
Thomas has held senior roles at global brand consultancies,
owned his own agency, and worked client side heading brand
management. Prior to Landor, he was at Avid Technology, leading its
corporate rebranding and integration of five subsidiary brands.
Before Avid, Thomas was a partner/owner of Group 1066, a boutique
strategic branding firm, where he worked with Microsoft, Lehman
Brothers, and MasterCard. Earlier, as practice director at
strategic branding firm Siegel+Gale, he led brand programs for
companies such as American Express, Dow Chemical, Free Library of
Philadelphia, Lockheed Martin, and State Farm.
In addition, Thomas writes, comments, and speaks frequently on
strategic branding. He has authored articles for publications that
include Admap, the CMO Council’s Marketing
Magnified, MWorld (journal), Intranet Strategist,
Brand Republic, Chief Marketer, and the Sales and
Service Excellence magazine. He has also been interviewed and
featured in the New York Times, Business 2.0,
Forbes, Adweek, Advertising Age, and
American Banker. Thomas regularly lectures at business
schools and presents at conferences for organizations such as the
Strategic Research Institute, the Conference Board, and the
American Management Association.
Thomas received an MA in liberal arts (Great Books program) from
St. John’s College in Annapolis, Maryland, and a BA in history from
the University of Maine.