Mich joined Landor in 2005 and leads the firm’s financial
services branding practice, working across our office network to
bring a category specialist perspective. He manages global client
programs covering the spectrum of brand strategy development and
implementation, with deep experience in both consumer and
institutional financial services.
Previously, he spent 11 years at Stern Stewart, originators of
the Economic Value Added approach to financial management. He
founded Stern Stewart’s business in South Africa, then served as
managing director of Stern Stewart Europe. He later launched
BrandEconomics® in New York, advising clients on building and
managing brand value. He developed the valuations used in
Landor’s Breakaway Brands® list published in Fortune
and Forbes.
Mich holds an MBA in finance, and a BS and MS in electronic
engineering.