Marcela is managing director of the Mexico City office. She leads
the PepsiCo team and several other accounts. She's helped develop
PepsiCo's overall business strategy and led projects that
transformed several of PepsiCo's brands. Under her leadership,
revenues from the PepsiCo account increased by an average of 30
percent, and as a result Landor received the PepsiCo 2010 Best
Partner Award. Marcela's clients have included Danone and Philip
Morris.
Marcela has 20 years' experience in
brand strategy and marketing. Before joining Landor, she worked as
marketing manager for The Walt Disney Company, where she was
responsible for the consumer products division and the Disney
Channel. She also gained marketing experience at Black & Decker
and Procter & Gamble.
Marcela graduated with a business
administration degree from Universidad Iberoamericana in
Mexico.