Anne Reid is senior director of design
realization in the Cincinnati office of Landor Associates. She has
more than 20 years of experience in brand strategy development in
both a consultative and client management role.
While at Landor, Anne has led many
global brand and package design initiatives for brands such as
Always, Iams, Pantene, and Secret and for Procter & Gamble,
Schlage, and Sunny Delight. Her area of expertise is package design
execution and implementation. She has been a key resource for
workflow process development throughout her career and has advised
internal teams and clients on best practices for process and
protocol.
Anne also collaborates on
sustainability and manufacturing efficiency projects for Crest,
Schlage, Secret, and Tide.
As senior director, Anne brings
extensive technical knowledge and guidance to all project teams and
manages Landor's design realization group, which is involved in all
aspects of executing our design vision for consumer packaged goods
brands.
Before joining Landor in 1993, Anne
worked for several design firms in the Cincinnati area as client
manager primarily for P&G brand initiatives.