Allen Adamson is managing director of the New York
office of Landor Associates, and author of the book The Edge:
50 Top Tips from Brands that Lead, Including Apple, Zappos, GE,
P&G, and even Justin Bieber. He is also author of
BrandSimple: How the Best Brands Keep It Simple and
Succeed and BrandDigital: Simple Ways Top Brands
Succeed in the Digital World.
As managing director of Landor’s New York office,
Allen is responsible for operations and overseeing branding efforts
for a broad spectrum of corporate and consumer brands in industries
ranging from technology to health care to fashion. Under Allen’s
leadership, the office partners with a wide array of clients,
including Diageo, Hess Corporation, Johnson & Johnson, Kraft
Foods Group, New York Life Insurance Company, Procter & Gamble,
and Verizon. Additionally, he provides brand guidance for nonprofit
organizations including the National September 11 Memorial &
Museum, the Central Park Conservancy, the Council on Foreign
Relations, and Iraq and Afghanistan Veterans of America (IAVA).
A noted expert in the areas of branding and
advertising, Allen is a sought-after industry commentator. He
writes a bimonthly column for Forbes.com on business trends and
their impact on brands. He has appeared on ABC News, the BBC,
CNBC’s Squawk Box, Fox Business Network, and NBC. He is frequently
quoted in publications such as Advertising Age,
Bloomberg Businessweek, the Financial Times, the
New York Times, USA Today, the Wall Street
Journal, and the Washington Post. He regularly
lectures at New York University’s Stern School of Business and the
Yale School of Management.
Before joining Landor, Allen gained branding and
marketing expertise on both the agency and client sides. During his
time as senior vice president, group director at Ammirati &
Puris and DMB&B, his clients included Kraft, Mars, and Procter
& Gamble. He also worked at Unilever, where he was group
product manager, responsible for a number of major brands. His
career began at Ogilvy & Mather in 1979.
Allen received a BS from S.I. Newhouse School of
Public Communications at Syracuse University, and an MBA from New
York University’s Stern School of Business.