June 2012) – Landor Associates, a global
creative community of brand strategists and designers, will inspire
attendees at the
Cannes Lions International Festival of Creativity on 19 June,
2012, during Landor Live: How to Sell Creativity in a Creative Way.
The hour-long session will be facilitated by Mary
Zalla, chief executive officer; Cheryl
Giovannoni, president of global key client relationships; and
Knapp, global creative officer. It will run twice, at 12h30 and
17h00 CET. The sessions will be held in the workshop room on floor
-1 in the Palais des Festival.
During the session, attendees will hear Ms. Zalla and Mr. Knapp
talk about why clients need creativity more than ever and discuss
innovative, engaging and relevant solutions to help them compete in
the dynamic, volatile and growing markets of the world. Some themes
of the session include:
- Creatives work hard to produce great, creative, and potentially
effective solutions. How do you sell the idea, as the work doesn’t
always sell itself?
- Getting the best, most creative work produced requires real
influence. How do you go beyond selling to inspire your clients to
see the potential in the work you have produced?
- How to overcome things that work to derail the creative
process, such as fear, pre-determination, collaboration, social
dynamics, emotional decision making and lack of rapport.
- Strategies to understand audiences, empathize with them and
their situation such as:
- Appreciation for the power of story versus facts alone
- Understanding of the confirmation bias
- Consciousness of courage vs. daring
- Awareness of the Asch effect
- Fortitude and determination
By the end of the session, attendees will be better able to
identify and overcome challenges to selling creativity; and will
themselves be braver in the work they create and present. An iPad
will be given away at the end of each session.
In its more than 70-year history, Landor has developed
long-term, global partnerships with some of the world’s leading
brands. Corporate and product brands from organizations like BP,
British Airways, Citi, DC Comics, Diageo, FedEx, Kraft Foods,
MillerCoors, P&G, and Taj Hotels Resorts and Palaces have
helped Landor hone its skills in selling creativity.
+1 917 446 4933
+44 (0) 7971 241769
Landor Associates is one of the world’s leading strategic brand
consulting and design firms. Founded by Walter Landor in 1941,
Landor pioneered many of the research, design, and consulting
methods that are now standard in the branding industry. Partnering
with clients, Landor drives business transformation and performance
by creating brands that are more innovative, progressive, and
dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous,
business-driven thinking and exceptional creativity. Its work spans
the full breadth of branding services, including brand research and
valuation, brand positioning and architecture, naming and writing,
corporate identity and consumer packaging design, branded
experience, brand equity management, brand engagement, and digital
With 22 offices in 17 countries, Landor’s current and past
clients include some of the world’s most powerful brands, including
BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton
Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of
America, Procter & Gamble, Taj Hotels Resorts and Palaces, and
Landor is a member of the Young & Rubicam Brands network
within WPP, the world's largest marketing and communications