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2013 Landor News

Noelle Flood promoted to global client leader for P&G business at Landor


30 April 2013
Noelle Flood will be promoted to global client leader for Landor's P&G business, effective 1 May 2013.

Peter Knapp appointed global creative officer of Landor


30 April 2013
Knapp was previously executive creative director of the Europe & Middle East region, in addition to holding the GCO position in its temporary/rotational capacity. This announcement makes Knapp’s role permanent moving forward.

Landor Associates revitalizes The Park Hotels with a comprehensive rebrand


1 April 2013
Landor's Mumbai office helped create a bold and captivating new brand for The Park Hotels.

Landor Associates creates a new visual identity and brand architecture for the Mahindra Group


25 February 2013
The contemporary wordmark and identity reflect both continuity and change.

Looking for your brand to get an edge? New book goes beyond theory to break down what it takes for brands to keep—and maintain—an edge in an ever-changing marketplace


25 February 2013
Allen P. Adamson, noted branding expert, releases a new collection of short, practical, and pragmatic accounts of how brands like Starbucks, Facebook, Apple, and even Lady Gaga and Mad Men maintain their leadership positions—and how your brand can too.

2012 Landor News

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Landor Associates, Newsweek, and Penn Schoen Berland unite to uncover greenest brands


23 October 2012
Four distinct brand segments emerge from the 2012 ImagePower Green Brands Survey

Landor Associates increases emphasis on Thailand


8 October 2012
The office is Landor’s first in Thailand, twelfth in the Asia-Pacific region, and 24th globally. It will function as the central point of operations for work in Thailand, Cambodia, Vietnam and Laos.

Landor, Penn Schoen Berland, and Forbes announce World’s Most Powerful Brands


3 October 2012
The battle for brand supremacy rages on, with Apple, Coca-Cola, Microsoft taking the top three spots in Forbes’ World’s Most Powerful Brands list.

iD Gum targets teens with packaging design


2 October 2012
Extensive integrated marketing campaign leverages packaging to help teens discover and explore interests

New survey compares U.S. presidential candidates and their wives to brands


27 September 2012
Respondents align Obama with down-to-earth brands and Romney with high-end brands.
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