The Decanter
Design story
“The Decanter,” a
promotional film produced by Walter Landor and Associates in the
1960s, shows the start-to-finish process of several of Landor's
designs for Old Fitzgerald whiskey. Narrated by Walter himself, the
film depicts creative teams illustrating and critiquing designs,
industrial designers fabricating models, and research teams
conducting focus groups and testing in Landor's supermarket
laboratory. All takes place on the famed Klamath
ferryboat docked at San Francisco’s Pier 5, which housed Landor’s
offices for some 20 years.
(Flash Video, 15:34 minutes)