Interview with Walter
On design, branding, and Landor (1977)
In 1977 Walter Landor, founder of Landor Associates, was
interviewed by a journalist from KPIX (CBS) for the television show
Evening Magazine. Sitting on the deck of the Klamath
ferryboat (former headquarters of Landor Associates), with the San
Francisco Bay in the background, Walter talks about the art of
branding, working with clients, and even a little about himself.
This historic video captures the magic of the man and provides a
glimpse inside one of the most unusual office settings around.
(Flash Video, 8:41
minutes)