Names like PlayBook,
Snapdragon, Vivanta, Blink, and
SkyMiles. While it’s true that building evocative,
differentiating names requires more experience than it used to,
that's never been a problem here. That’s because naming is not just
a sideline at Landor. It’s a distinct specialty we’ve honed for
half a century.
In that time, Landor has built
the world’s only truly collaborative global naming network,
employing specialists in linguistics, marketing strategy, trademark
law, and product portfolio management. This is why we’ve been
chosen to tackle some of the most high-profile naming challenges of
the last decade. While others complain that memorable names are
getting harder to find, we’re constantly creating new ones the
world loves to say—not just in English, but in Mandarin, Arabic,
French, and Russian.
And not just individual names,
but entire nomenclature systems. From lightbulbs to Land Rovers,
Landor brings discipline and clarity to naming complex product
families. Is it harder today than it used to be? A bit, but finding
great names is never easy.
Our services include:
- Corporate naming
- Product and service naming
- Ingredient and flavor naming
- Nomenclature management
- Naming research
- Qualitative
- Quantitative
- Trademark/legal
- Linguistic/cultural
- Web domains