The two hallmarks of brand
strength—differentiation and relevance—rely on constant innovation.
Brand growth does too. From cars to candy bars and phones to
pharmaceuticals, the increasingly short life span of products, and
the even shorter cycles of product enhancements, have created an
innovate-or-die environment in many categories. To achieve
continued growth, brands today must keep moving.
Consumers aren’t just looking
for the latest and greatest—they seek products and processes that
keep the earth in mind. This growing desire to respect the
earth and need to preserve its resources has spurred a new wave of
ecoinnovation. Working with our clients, we develop new ways to
reduce packaging, integrate ecofriendly inks and recyclable
materials, and adopt energy-efficient manufacturing and
Landor is not a team of cool hunters.
We are leading designers, analysts, engineers, and marketing
specialists who are successful at turning insights into action. In
addition to our core members, every innovations team includes
Landor experts hand-picked from the specific category we are about
to change. Our method: strategically challenging, upsetting, and
breaking category conventions in order to offer entirely new value
propositions, fulfill unmet customer desires, and generate new
ones. Clients use our services to push innovation in a number of
areas, from new concept development to extending brands into
entirely new markets. The results are not just creative ideas but
rigorous ones, tested to ensure they are as practical as they are
groundbreaking. These are insights that produce change—not for
change’s sake, but for business growth.