At its best, visual identity—be it a
brand identity or a corporate identity—captures your entire brand
in one powerful design. It expresses your corporate vision, sets
you apart from competitors, and is a lasting, memorable, and
compelling signpost for customers, employees, and shareholders. As
individual as a fingerprint, its unique lines and contours could
belong to only one brand.
Your identity expresses not only your
entire company, it also involves much of ours as well. That’s
because so many of our skills are required to produce each brand
identity. Along with world-class designers, Landor specialists in
market insight, strategy, naming, customer experience, and brand
positioning all contribute their expertise. This combination of
rigor and creativity is something our founder, Walter Landor,
helped pioneer and which we have refined ever since. We believe
that identity design is as much a disciplined strategic endeavor as
it is an artistic and creative one.
The results, from FedEx to Fortis,
BlackBerry to BP, and John Deere to Levi’s, are some of the most
well-known, successful, and enduring brand identities in the world.
Each identity is a powerful statement about where that brand stands
today and where it’s heading. That’s a lot to pack into something