Using a mix of brand monitoring tools,
Landor offers highly targeted measurements of brand effectiveness,
tailored to the needs of your business. In addition to the specific
insights and metrics they uncover, these brand monitoring tools all
share one objective—revealing how to drive business success.
Performance audits
Many
audits examine only brand communications. While important,
Landor believes that communications are only one facet of creating
a customer’s experience. Instead, Landor looks at all the
interactions consumers have with a brand. We start by looking at
how you communicate your brand promise through digital
applications, print collateral, packaging, advertising,
environments, and more. Then we examine whether you successfully
make that promise come alive through touchpoints such as product
performance, customer service, employee behavior, and recruiting
efforts. The result is a clear understanding of the promises your
brand is making, whether those promises are being kept, and the
changes needed if they aren’t. Knowing where to focus your
attention and investment is key to building and managing a strong
brand.
Brand tracking
Customer purchasing, employee retention, investor preference:
There are numerous interconnecting ways that different groups
influence the success of your business. The value of brand tracking
is in uncovering the connections between brand behaviors and the
behavior of target audiences. For example, learning that “creates
innovative products” drives sales twice as much as any other
attribute points clearly to the best direction for product
development and marketing. By creating robust and thorough tracking
systems, Landor enables organizations to more closely align brand
and business building.