By creating a logical,
economical portfolio structure, brand architecture focuses
resources on the brands that best support your business goals,
driving financial performance and efficiency. And as a full-service
brand consultant, Landor does not stop there. Once you have chosen
a plan, we have all the creative resources to turn your ideal brand
portfolio into a market reality, from names to brand identities,
and from packaging to store design.
Recognizing that there are no set
formulas for successful brand architecture, we evaluate all the
options and develop the ideal balance your unique business
situation demands. Like any skilled architect, we design structures
that take into account both present and future scenarios, making
the most of current business conditions while preparing for growth,
innovation, and changes in market dynamics. In this sense, brand
architecture is about vision—making sure you have the right
portfolio to get you where you want to go.
One advantage of Landor’s size and
history is the level of experience we bring to this challenge.
Whether streamlining a specialized niche brand or designing
complex, global portfolios for leaders like GE and Procter &
Gamble, we have an extensive track record to draw on. The results
are brand families that consumers can instantly understand and that
company staff count on to optimize costs and maximize revenue and
growth. With the brand architecture in place, we can then turn
those strategies into solutions-from visual identity to package
copy and from global guidelines to internal brand engagement.